Property specialists in Nueva Andalucia

Marbella Gets A New Logo

15th February 2024

Marbella Gets A New Logo
Marbella was poised for its participation at Fitur in Madrid, the premier tourism fair of the year which commenced on January 24th. With a refreshed brand image, the city embarked on this journey following a landmark year for the tourism sector.

Mayor Ángeles Muñoz articulated the Town Hall's objective as "fostering continued growth in visitor numbers and solidifying the municipality's stride towards year-round tourism." She unveiled plans for a captivating campaign at the event, on the allure and excellence of Marbella. This campaign featured a flagship video, a targeted promotional drive for San Pedro Alcántara, and a series of thematic 'shorts' spotlighting key tourism segments championed by the city.

Presenting from the newly inaugurated San Pedro Alcántara Tourist Office, Mayor Muñoz emphasised that the visual narrative "reveals the tourist diversity of the city through the eyes of its visitors, from the Central European tourist who walks through the Old Town to the golf enthusiast who takes advantage of his stay in Marbella to practice his favourite sport, without forgetting the digital nomad or the visitor who comes to our city to enjoy its natural attractions"

She further noted that the new tourist logo incorporated a distinctive 'M' motif, symbolising "a journey from the lofty peaks of Sierra Blanca to the serene embrace of the Mediterranean Sea."

Published by David

« Back to articles